by Bryan R. Adams

One of the many special things about BNI 7 is that it is relatively easy to find a sub. Many folks want the opportunity to sit before 35+ networkers – because only good things happen in that kind of setting.
But what good is it if your sub mangles your commercial or doesn’t project enough for the other guests to hear?

I suggest a few things to do when locking down your sub:

  • Give them a 30 sec commercial.
  • Give them a fun commercial.
  • Use less industry jargon.
  • Emphasize to them that it is important that they look it over a few times before reading it.

Let’s be honest, when you hear a sub botch a commercial, how anxious are you to meet and network with that person? So, it is in the best interest of the sub to be prepared, so that people in the room consider doing business with them or introducing them to potential clients.

Subs may not know what our chapter brings to the table, so it is up to the member to let them know
how important it is to be ready. We are a well established chapter and each sub is “auditioning” for bigger “supporting role” consideration. Those who do not perform well will be relegated to being an “extra” or will not get a call back.